Marketing Research Flashcards
1
Q
Purpose of market research
A
Minimize Risk
2
Q
Types of risk
A
Technical
People
Financial
Market
3
Q
Most dangerous type of risk
A
Market
4
Q
Marketing research process
A
Define Problem Develop Research Plan Collect Relevant Info Develop Findings Take Marketing Actions
5
Q
Types of Research
A
Exploratory
Ethnographic
Descriptive
Causal
6
Q
Types of Data
A
Primary
Secondary
7
Q
Probability vs Non Probability Samples
A
Probability sampling has a chance to select anyone within a sampling.
Non probability picks and chooses
