Global Marketing Flashcards
1
Q
Trade Feedback Effect
A
Argument FOR trade
one country’s imports affects another’s exports and vice versa
2
Q
5 Pieces of Cross Cultural Analysis
A
Values Customs Symbols Language Ethnocentricity/Ethnocentrism
3
Q
Country of Origin Effects
A
Knowing product is from certain countries affects consumer perception of it
4
Q
Two stages of Economic Development
A
Developing
Developed
5
Q
Consumer Purchasing Power
A
Country’s income distribution
The higher the proportion of middle income households, the higher the country’s purchasing capability
6
Q
How to market to Bottom of the Pyramid Consumers
A
Make stuff necessities
7
Q
Economic Infrastructure
A
County’s communications, transportation, financial, and distribution systems
