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Marketing > Distribution Channels/Place > Flashcards

Distribution Channels/Place Flashcards

1
Q

Types of Intermediaries

A

Middlemen
Agent/Broker
Wholesaler
Distributor/Dealer

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2
Q

Distribution Intensity

A

Intensive
Selective
Exclusive

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3
Q

Main benefit of Vertical Integration

A

Control

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4
Q

Vertical Marketing Systems

A

Corporate
Contractual
Administered

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5
Q

Corporate Systems

A

Own intermediaries

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6
Q

Contractual Systems

A

Contracts with outsiders

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7
Q

Administered Systems

A

Use influence to get others to do what you want

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Marketing (12 decks)

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