Creating Value Through Marketing Flashcards
1
Q
4 P’s of Marketing
A
Product
Price
Place
Promotion
2
Q
Goal of Marketing
A
Create mutually beneficial exchanges
3
Q
What is utility?
A
Benefits
4
Q
Types of Utility
A
Form
Place
Time
Possession
5
Q
Form Utility
A
Production of product/service
6
Q
Place Utility
A
Have offering where consumers need it
7
Q
Time Utility
A
Have available WHEN consumers need it
8
Q
Possession Utility
A
Make item easy to acquire through financial arrangements
9
Q
Types of Utility Middlemen Provide
A
Place
Time
