Marketing Strategy Flashcards
1
Q
Strategy
A
Organization’s long term course of action designed to deliver unique customer experience while achieving its goals
2
Q
Values
A
Fundamental, passionate, and enduring principles that guide conduct over time
3
Q
Mission
A
Statement of organization’s function in society that often identifies its customers, markets, products, and technology
4
Q
Culture
A
Set of values, ideas, attitudes, and norms of behavior that’s learned and shared among organizational members
5
Q
The Five C’s
A
Company Customers Competition Collaborators Context (Climate)
6
Q
Strategic Business Units (SBUs)
A
Profit center that focuses on product offering and market segment
