price discrimination Flashcards
what is price discrim
when frm charges diff rices to diff consuemr for an identical g/s w no differences in COP
WHAT ARE CONDITIONS NECESSARY FOR PRICE DISCRIMINATION
- price making ability - so some kind of legal monoply power
2.information to seperate market(into diff PED) -elastic charge lower , inelastic charge higher
- Prevent resale (market seepage )
why do firms wanna create acounts when we do shopping onlin
colle ting info
so they can seGMENT
e us into mkts BASED ON PED
why do you prevent resale of mkt
a consumer cannot purchase at the low price in the elastic sub-market, and then re-sell to other consumers in the inelastic sub-market, at a higher price.
or reduces profits for firm / discirm likely to be unsuccessful
what are the 3 types of price discri
1st
2nd
3rd degree
what is 1st degree price discrimnatino
when consumer charged exact price theey willing to pay for g/s
therfore eroding all consumer surplus and turingin it into monopoly profit
how would we show 1st degree discirm on a graph
draw norml demand curve
p1 q1 everything above p1 shaded in
shade area label as CS turned into monoply profit
in terms of 1st degree price discrim if firms got x what can they
good info
tey can do something about this
we looka t 2nd degree discirm through
excess capapcity pricing
what is excess capapcity pricing
When firm with fixe capapcity e.g airline (fixed number of seats)
makes no sense to leave any capacity idel as got fixed costs to pay
last minute lower prices to fill capcity and contribute towards fixed costs
consider this as last min deals
how would you dan and explain on a graph
MC is contstant hwen it comes to filling 1+ seat on the plane extra cost e.g meal /admin
so mc line is horizontal up to a point then vertical
draw rev curves as normal
assume firm is profit maxer so MC=MR q1 p1
if max profit thers excess capapcity q1-qcap
makes o sense to leave idle space given FC to pay
lower price to make sure they can fill capciry and bring in rev to contribute to C
price where mc = ar p2 qcap
@p2 all cap is filled and rev coming in can contribute to pay FC
buy doing so consumers that pay last minute a lower price gain cs of under ar above p2
what is 3rd degree price discriminatino
when firm ale to segment mkt into diff pED
one group with PED one group with PID
HOW WILL firms recognise diff groups of PED
based on tiem diff , age , incom e, geo so charge diff prices to diff groups
how have rail company seprate fonsumes
realised consumers wit inelastic dema -commuters who need to get to work
elastic deamnd - eisure travellers
in terms of 3rd degree pricing who is the MC curve
constant and we take it across both market segments/graphs