Price discrimination Flashcards
What is price discrimination also known as
dynamic pricing
How many kinds of dynamic pricing are there
3 degrees
1st degree
market haggling
2nd degree
bulk discounts
3rd degree
separate consumer groups
What is crucial for 3rd degree price discrimination
the coeff. of elasticity of demand
What is peak and off peak pricing an example for?
inter-temporal price discrimination
How does price discrimination improve economic welfare?
cross subsidy - expensive drugs in the West/ cheaper in develop. countries
better use of spare capacity - environmental benefits
brings new consumers in the market
profits can be used for innovation
Evaluating price discrimination
Bulk of people pay higher prices - alloc. inefficient
extraction of consumer surplus turned into profit
reinforces monopoly power
Conditions for price discrimination
Firm must already have monopoly power
Indentifying market segments - diff elasticities
Ability to separate groups
Ability to prevent re-sale
What is the technical term for personalised pricing?
Hyper Targeting