Monopolistic Competition 19th March Flashcards
6 key characteristics of Monopolistic competition
low entry barriers good information slightly differentiated products (packaging) many firms no-price competition profit maximisers
Definition of monopolistic competition
Monopolistic competition is a market structure which combines elements of monopoly and competitive markets
Inefficiencies in monopolistic competition
Allocative inefficiency - marginal cost is higher than the price in the short and long run
Productive inefficiency - not producing at the lowest point of AC
Efficiencies in monopolistic competition
Dynamic efficiencies - firms may have the profits to invest in R&D
X-efficiency - competition might incentivise firms to cut costs - reduce LRAC
Limitations of monopolistic competiton
Brand loyalty might lead to higher price setting power
New firms might not be seen as close substitutes
Difference to monopoly
Supernormal profits in the long run because monopolies have barriers to entry and exit
Key difference to perfect competition
differentiated products, price takers
new trade theory
choice is more important to consumers, country aren’t so different,