Presentation Flashcards
(21 cards)
What is a font?
A different style of typeface. For example, the typeface can be in capital and lower case letters and can be made italic, bold, hold italic, and darker or finer.
What is typeface?
This is the style of text, such as Times New Roman or serif which has the added edges to letters.
What do typefaces such as serif show?
Serif shows a professional company and the use of serif shows a classical text. This portrays quality and tradition as this style was used with ink in the past.
What is sans serif? What does it show?
This is the same font but minus the use of serif. Times New Roman with no ends to the letters. This lacks extra strokes and is used by the Sun to represent fun and a lack of seriousness
What’s script? Give an example and explain the points.
This is handwritten, such as the virgin logo, so this can make the company seem friendly and trusting. It is harder to read.
What is the stem?
The back of a letter such as P - the line in P
What are serifs?
These are added to letters, such as the end of the top line on a capital T.
What is an arm?
This connects stems in letters.ie - H
What is a curve?
A curved part of a letter - C
What is a continuous curve?
O - a full curve.
What is kerning?
This is the space between letters. A large space makes the words distracting and less fluent, but a smaller space makes the works merge.
What is text measured in ?
Text is measured in points. One point equals 1/72 of an inch.
How can text be changed?
It can be made narrower, wider, more BOLD, or darker, according to the company’s style.
What is this text positioning?
John Cena is a lovely man.
He is very kind.
Left
What is this text positioning?
A great
guy called
John Cena!!!!!!
Right
What is this text positioning ?
A marvellous man called John Cena!!!!
Centre
What is this text positioning ?
A marvellous man
called John Cena.
Justified.
What is DTP? Explain.
This is desktop publishing. This uses photoshop or CoralDRAW to develop ideas and images/fonts. This gives control over layout.
How does using a scanner in presentation work?
CorelTRACE is used to scan a drawn design with fine liners. This is then converted to black and white so a trace can be made. If imported to CorelDRAW, this can allow colours and textures to be added.
What is CAD? What does it involve and what are advantages vs disadvantages?
This is computer aided design and involves programs such as 2D Design and Google SketchUp.
- many views
- saves time and money
- can alter designs and have a detailed representation
- colours and textures can be changed for the best design
- can be expensive
- additional work may be needed
- the person will need training which will cost time and money
What is encapsulation?
This is for printed products which will be held many times. There are plastic laters on both sides and this is bonded with heat. The finish is high gloss and is durable. Menus use encapsulation.