Pre-Final: Visual Media Flashcards
materials, programs, applications and the like that we use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images
Visual Media and Information
Purpose of Visual Information
Attention, Meaning, and Retention
describes a shape or outline. It can create texture and can be thick or thin.
Line
Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. Can also be organic.
Shape
- The degree of light and dark in a design.
- It is the contrast between black and white and all the tones in between.
Value
- The way a surface feels or is perceived to feel.
- Texture can be added to attract or repel interest to a visual element.
- Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.
Texture
- Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue).
- Color may be used for emphasis, or may elicit emotions from viewers.
- Color maybe warm, cool, or neutral.
- Color combination also plays a major role in creating aesthetic appeal.
Color
- A figure having volume and thickness.
- An illusion of a 3-dimensional object can be implied with the use of light and shading.
- Form can be viewed from many angles.
Form
Consistency of margins, typeface, type style, and colors is necessary, especially in slide presentations or documents that are more than one page.
Consistency
A feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. Objects, values, colors, textures, shapes, forms, etc. can be used in creating balance in a composition.
Balance
Brings together a composition with similar units.
Harmony
Offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
Contrast
A movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music.
Rhythm
Is applied when a part of the design needs to be highlighted and means that that information is meant to be conveyed to the audience.
Emphasis
Is an excellent way of reinforcing an idea and unifying a design that tends to bring together various elements. You can achieve repetition by repeating an element throughout the design.
Repetition
