Pre-Final: People Media

Question 1

• An assembly of people with a common interest where they become the main means of mass communication.
• People are media themselves since they have the ability for mass media.

Answer 1

People Media

Question 2

People who are well-oriented to media sources and messages and able to provide information as accurately and reliably as possible.

Answer 2

People as Media

Question 3

They are the people behind another form of media by using other forms such as text media, visual media, multimedia, etc. in disseminating information.

Answer 3

People in Media

Question 4

• A well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known.
• An individual who has expertise and authority in a certain industry.

Answer 4

Opinion Leader

Question 5

Journalism that is conducted by people who are not professional journalists but who disseminate information using web sites, blogs, and social media.

Answer 5

Citizen Journalism

Question 6

• A hybrid of professional journalism, contributor, and reader material.
• It is a media model.
• Community involvement, audience engagement, social news collection and verification date, and analytics and relationship building are all important aspects of the format.

Answer 6

Social journalism

Question 7

The practice of obtaining needed services, ideas, or content by soliciting from a large group of people or from an online community. (ex. Reddit, Tripadvisor, etc.)

Answer 7

Crowdsourcing

Question 8

It collects and analyzes facts about newsworthy events by interview, investigation, and observation and write stories for newspapers, magazines, or journals.

Answer 8

Print Journalism

Question 9

• The process of using photographs to tell a story.
• Uses a camera as their medium.
• They use images to tell the entire story, from start to finish, and if executed properly a reader may not even need to read words to fully understand.

Answer 9

Photo Journalism

Question 10

• A form of journalism that is delivered through television, radio and/or digital media platforms.
• They report on current events, deliver news stories and provide analysis and commentary.

Answer 10

Broadcast Journalism

Question 11

People are media themselves since they have the ability for mass communication.

True or False?

Answer 11

True

Question 12

To announce the promulgation of new rules and regulations in a barangay (small community), a town crier went around the community to make public announcements.

Answer 12

Umalohokan

Question 13

Included sabi (maxim), bugtong (riddle), kumintang (war song), tutul (folk tale), darangan (epic poetry), and hudhud (wedding song).

Answer 13

(Pre-colonial) Literature

Question 14

Del Superior Govierno was established in 1811. It focused on news from Spain for local Spaniards, with editorial content being more literary than newsy in style due to strict government censorship. The paper mostly reported events abroad, and stories were long and rambling.

Answer 14

Newspaper

Question 15

It originated from nationalistic newspapers published in Europe and the Philippines during the Spanish colonial regime. Their aim was to raise awareness about oppressive conditions, but they were mostly written and read by the elitist ilustrados group.

Answer 15

Free Press

Question 16

La Solidaridad, the fortnightly publication of the Propaganda Movement, was a nationalistic newspaper published in Spain in 1889. It aimed to peacefully work towards social and economic reforms, expose the Philippines’ situation, and promote liberalism and democracy.

Answer 16

Propaganda Movement

Question 17

The Philippine Herald, established in 1920 by Manuel L. Quezon, was a pro-Filipino newspaper amidst the American regime. Other newspapers introduced during this time reflected religious and political partisanship, mostly published by American journalists with pro-American editorial content in English. These included The Manila Times, The Bounding Billow and Official Gazette, Manila Daily Bulletin, and Philippine Free Press.

Answer 17

New Newspapers

Question 18

Because of it Filipinos turned to talinhaga or symbolism, a uniquely Filipino way of expressing protest.

Dramatists wrote inflammatory propaganda pieces masquerading as zarzuelas to keep the idea of independence burning among their countrymen.

Answer 18

Surpressed Press

Question 19

It began in 1922 with three radio stations established by an American national. By the outbreak of World War II in 1941, there were only four radio stations in the country. Department stores and newspaper-radio chains owned the first radio stations, which primarily provided entertainment and advertising for merchandise.

Answer 19

Radio

Question 20

Among the modern media, it preceded broadcasting in the Philippines by almost twenty years. The first made their appearance as early as 1904. By 1939, the Philippine movie industry ranked fifth in the world in film production.

Answer 20

Early Film

Question 21

In 1936, the University of Sto. Tomas (UST) in the Philippines became the first institution in Asia to offer a formal degree in journalism with the establishment of a journalism major within its Faculty of Philosophy and Letters. The degree was Bachelor of Literature, major in Journalism.

Answer 21

Communication Education

Question 22

During World War II, only publications approved by the Japanese were allowed to publish in the Philippines under censorship.

However, Filipinos created underground newspapers, mostly typewritten or mimeographed, to provide alternative information.

Answer 22

Censorship

Question 23

The Philippines experienced a golden age of journalism, with its press being considered the freest in Asia. The country had a number of scholarly and noble-minded writers and editors during this time.

Answer 23

Golden Age

Question 24

During 1972, the government took over privately-owned media, resulting in the arrest and imprisonment of editors and journalists. The regime blamed the media for national instability and crisis, leading to massive reforms.

Answer 24

Martial Law

Question 25

Advantages of People as Media

Answer 25

• Personal Connection
• Credibility
• Engagement

Question 26

Limitations of People as Media

Answer 26

• Bias
• Lack of expertise
• Accuracy

Question 27

Advantages of People in Media

Answer 27

• Earning money
• Popularity
• Influence

Question 28

Limitations of People in Media

Answer 28

• Deaf
• Lack of education
• Non-readers