Lesson 3

Question 1

Consist of paper and ink, reproduced in a printing process that is traditionally mechanical. Traditional or “old-fashioned” media.

Answer 1

Print Media

Question 2

A publication printed on paper and issued regularly, usually once a day or once a week. It gives information and opinions about current events and news.

Answer 2

Newspapers

Question 3

parts of a newspaper

The most important news in both local and abroad. These are usually found on the front page of the paper. The title of the news is printed in big, bold letters called “banner headline”.

Answer 3

General News

Question 4

parts of a newspaper

Contains news from towns and cities of the nation and abroad.

Answer 4

Local and Foreign News Section

Question 5

parts of a newspaper

Gives views or opinions of the editor or publisher on certain issues or events.

Answer 5

Editorial Page

Question 6

parts of a newspaper

Contains advertisements that fall under the categories like “Help”, “Wanted”, “For Lease / For Sale”, and “Wanted To Buy”.

Answer 6

Classified Ads Section

Question 7

parts of a newspaper

Contains news on events containing sports from in and out of the country.

Answer 7

Sports Page

Question 8

parts of a newspaper

Contains information about movies, radio, television and other activities for entertainment.

Answer 8

Entertainment Section

Question 9

parts of a newspaper

Provides information about budgeting, food preparation, house improvement, etc.

Answer 9

Home and Culture Section

Question 10

parts of a newspaper

Contains a guide to travel and directs tourists to scenic vacation spots and gives information on the activities in these places.

Answer 10

Travel and Tourism Section

Question 11

parts of a newspaper

Provides information on the activities of different religious sections and also lists people who recently died and the time and place of their burials.

Answer 11

Announcements and Obituary Page

Question 12

Specialized advertising media that serves educational, informational, entertainment and other specialized needs of consumers, businesses, and industries.

Answer 12

Magazines

Question 13

This type of magazine is published for a wider audience to provide information, in a general manner and the focus is on many different subjects.

Answer 13

General Interest Magazines

Question 14

Magazines directed at specific groups of readers with common interests. Most special interest magazines cater to any specific interests or pursuits. For instance, there are magazines that cover sports, news, fashion, business, music and so on.

Answer 14

Special Interest Magazines

Question 15

Most of these magazines are dedicated to the dissemination of information related to particular business areas like accounting, banking, finance, international business, management, marketing and sales, real estate, small business etc. They explore latest news and reviews on current trends in the world of business.

Answer 15

Business Magazines

Question 16

Usually glossy in nature and provide entertainment. They usually carry news, original stories, scandals, gossips and exclusives about celebrities in various entertainment fields such as film, music, TV, fashion and related similar areas of the industry.

Answer 16

Entertainment Magazines

Question 17

A written or printed work consisting of pages glued or sewn together along one side and bound in covers.

Answer 17

Books

Question 18

A scholarly publication containing articles written by researchers, professors and other experts.

Answer 18

Journals

Question 19

A distribution of audio and video content to a dispersed audience using the electronic broadcasting medium.

Answer 19

Broadcast Media

Question 20

A form of mass media based on the electronic delivery of moving images and sound from a source to a receiver.

Answer 20

Television

Question 21

A form of mass media and sound communication by radio waves, usually through the transmission of music, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers.

Answer 21

Radio

Question 22

Single media or multimedia entertainment content for distribution or exhibition to the general public by any means and media in any digital media format, film, or videotape.

Answer 22

Motion Picture

Question 23

This is also known as OOH or Out-of-Home Media and is focused on transmitting information and news when the public is outside their home (e.g. Billboards).

Answer 23

Outdoor Media

Question 24

Similar to billboards in function, but they are also much smaller. This allows your ad to focus closer to a local audience.

Answer 24

Posters

Question 25

Normally seen on buses, taxis, subway stations, and trains. These kinds of outdoor ads are targeted towards marketing to consumers, tourists, and commuters on the go.

Answer 25

Transit Advertising

Question 26

Uses a “shock and awe” marketing idea in which a business uses surprise/random interactions with the public to promote their company’s service/product.

Answer 26

Guerilla Advertising

Question 27

Digitized content that can be transmitted over the internet or computer networks.

Answer 27

Digital/New Media