Pre-Final: Text Media and Information Flashcards
- A simple and basic way of presenting information or ideas whether handwritten, printed, or online.
- It appears in different media such as newspaper, blogs, advertisement, emails, magazines, etc. It varies in terms of length depending on the purpose of the author whether formal or informal use.
Text
These are essentially fixed-sized character with the same style
Plain Text
Text appearance varies using various typefaces, colors, and font sizes
Formatted Text
- A kind of specially-formatted text that provides a link to other content.
- It allows system designers to organize information in a branching structure instead of a linear one.
- Clicking a hypertext link (called a hyperlink) will send the user to another part of the current document or a separate document entirely.
Hypertext
- A design of letters, numbers and other symbols, to be used in printing or for electronic display.
- Include variations in size, weight, slope, width, and so on.
- Each of these variations of the typeface is a font.
Typeface
- The oldest, most basic fonts in the book. This classical type of font can be used in a variety of different ways and will likely never go out of style.
- This type of font is known by the “feet” seen at the top and bottom of each letter.
- One of the most classic examples of a serif font style is Times New Roman.
Serif Type Styles
Type of Serif
This category of typefaces includes the earliest Roman types, designed from the late 15th to mid-18th century, and their modern counterparts. The curved strokes are inclined to the left, placing weight stress at around 8:00 and 2:00 o’clock.
Old Style
Type of Serif
John Baskerville, an English printer and typographer, created a transitional style in the mid-18th century. This style combines old style and neoclassical designs.
Transitional Serif
Type of Serif
This font type originated in the late 18th century, with Giambattista Bodoni being a well-known designer of this style. It is characterized by abrupt contrast between thin and thick strokes.
Neoclassical & Modern Serifs
Have less line width variation than serif fonts. The term “sans” means “without” in French, while “serif” comes from the Dutch word “schreef,” meaning “line.”
Sans Serif Typeface
Type of Sans Serif
These were the first widely-used sans serif typefaces, featuring contrast in stroke weight, slightly squared curves, and a Roman-style lowercase “g” with a bowl and loop.
Grotesque Sans Serif
Type of Sans Serif
These sans-serif typefaces are designed based on the proportions of Roman inscriptional letters, with a clear contrast in stroke weight. They are considered highly legible and readable by typographic experts.
Humanistic Sans Serif
Type of Sans Serif
Are constructed using simple geometric shapes with strict, monoline strokes. Character shapes are also made up of geometric forms. However, they tend to be less readable than grotesque sans-serif fonts.
Geometric Sans Serif
These elegant typefaces are oftentimes used in diplomas and invitations. The majority of these types are inspired by letter forms from the 17th and 18th century, by writing masters like George Shelley, George Bickham and George Snell.
Script Type Styles
Type of Script
These typefaces are derived from 17th century formal writing styles. Many characters have strokes that join them to other letters.
Formal Scripts
Type of Script
These scripts mimic calligraphic writing. They can be connecting or non-connecting in design. Many appear to have been written with a flat-tipped writing instrument.
Calligraphic Scripts
Type of Script
These types are also known as Textura, Gothic Script or Gothic minuscule. They were popular scripts in western Europe from the 12th to the 17th century. It was patterned after old-fashioned manuscript lettering that was used before the invention of the movable type.
Blackletter & Lombardic Scripts
