PR2 Flashcards
is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques.
quantitative research
collects information from existing and potential customers using sampling technique and surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical.
quantitative research
steps in doing qualitative research
- Observing and explaining something that happens
- Collecting information
- analyzing information
kinds of quantitative research
Survey Research
Correlational Research
Causal-comparative Research
Experimental Research
It encompasses any measurement procedures that involve asking questions of respondents.
Survey research is often used to collect thoughts, opinions, and feelings of people. The surveyed data is then organized, analysed and interpreted.
The most common tools used in survey research are interviews, questionnaires, and sampling polls to get a sense of behaviour with intense precision.
survey research
tests for the relationships between two or more variables.
correlational research
the tendency for corresponding observations in two or more series to vary together with the averages of their respective series, that is to have similar relative positions.
correlational research
only two variables are being compared here. The Independent variable and Dependent variable
Bivariate correlation
this method is used to determine the correlation between linear combination of two sets of variables
canonical
causal comparative is also known as
quasi experimental
is used by researchers to conclude cause-effect equation between two or more variables, where one variable is dependent on the other independent variable.
causal comparative
Three types of Causal-Comparative Research
Exploration of effects
Exploration of causes
Exploration of consequences
aused by membership in a given group
Exploration of effects
of group membership
Exploration of causes
of an intervention
Exploration of consequences