PR

Question 1

is
a structured way of collecting and
analyzing data obtained from different
sources.
involves the
use of computational, statistical,
and mathematical tools to derive

results.

Answer 1

Quantitative research

Question 1

characteristics of
quantitative research

Answer 1

structured
larger sample sizes
replicated or
repeated,
defined research question
carefully designed
numbers and statistics,

Question 2

is considered as
a central concept in
research. It is a measurable
characteristic that changes
in value.

Answer 2

VARIABLES

Question 3

is anything
that may assume
varied numerical or

categorical values.

Answer 3

VARIABLES

Question 4

▪are those that cause an effect to the
other variable

Answer 4

INDEPENDENT
VARIABLES

Question 5

▪those that change because of the
changes brought by the other
(independent) variable. These are the
presumed effect.

Answer 5

DEPENDENT
VARIABLES

Question 6

Definition: Categories that are mutually exclusive and have no inherent order.
Examples: Gender (male, female), types of fruit (apple, banana, cherry), colors (red, blue, green).

Answer 6

Nominal

Question 7

Definition: Categories that have a meaningful order or ranking but the distances between the ranks are not necessarily equal.
Examples: Education levels (high school, bachelor’s, master’s, doctorate), customer satisfaction ratings (satisfied, neutral, dissatisfied).

Answer 7

Ordinal:

Question 8

Definition: Numerical data that can only take specific, distinct values. Often counts or quantities.
Examples: Number of students in a class, number of cars in a parking lot, shoe sizes.
Characteristics: Data is countable and usually represents whole numbers

Answer 8

Discrete

Question 9

Definition: Numerical data with equal intervals between values but no true zero point.
Examples: Temperature in Celsius or Fahrenheit (where zero does not imply ‘no temperature’), IQ scores.

Answer 9

Interval

Question 10

Definition: Numerical data with equal intervals and a true zero point, allowing for meaningful comparisons of ratios.
Examples: Height, weight, age, income.

Answer 10

Ratio

Question 11

that the researcher
manipulates the condition or value of the independent variable.

Answer 11

Active Independent Variable.

Question 12

variable where the
researcher has no control over how the variable appears for each subject.

Answer 12

Assigned Independent Variable.

Question 13

numerical form.

Answer 13

Quantitative research

Question 14

represents the whole target market or population.

Answer 14

Large Sample Size.

Question 15

In-depth information
about the preferences of the respondents can be drawn using these structured
research methods.

Answer 15

Structured Research Methods.

Question 16

is
quite reliable, as respondents of the research face close-ended questions.

Answer 16

Highly Reliable Outcome.

Question 17

are more specific and
right to the question than the open-ended questions.

Answer 17

Close-ended Questions.

Question 18

the result of research can be represented in
percentage, range of numbers.

Answer 18

Numerical Outcome.

Question 19

is the scientific
study of humans,
their behavior, and
societies in the

past.

Answer 19

ANTHROPOLOGY

Question 20

is the act of conveying meanings from one entity or group to
another through the use of mutually understood signs, symbols,
and semiotic rules.

Answer 20

COMMUNICATION

Question 21

-is the scientific study
of the human mind and

behavior.

Answer 21

PSYCHOLOGY

Question 22

is the study of society and how people behave and
influence the world around them.

Answer 22

SOCIAL SCIENCE

Question 23

Improve the overall
marketing strategy, help the
company make informed
decisions on how to move

forward with a particular
product or service, and even
solicit consumers’ opinions
for productivity.

Answer 23

BUSINESS

Question 24

STRENGTHS Quantitative

Research

Answer 24

It is GENERALIZABLE.
It is OBJECTIVE.
It can be REPLICATED.
It can PROCESS FASTER DATA ANALYSIS.
It can TEST HYPOTHESES.
It is UNBIASED.

Question 25

This can approximately represent a wider population because of its
greater number of respondents.

Answer 25

It is GENERALIZABLE.

Question 26

The use of systematic and mathematical procedures in summarizing and
analyzing the data is scientifically accurate and rational.

Answer 26

It is OBJECTIVE.

Question 27

Repetition of this study in other location and different set of respondents is

allowed and it can be compared with its related studies since it has a well-
structured standard.

Answer 27

It can be REPLICATED.

Question 28

The use of statistical software can summarize information and can
compare across categories and over time in a short period of time.

Answer 28

It can PROCESS FASTER DATA ANALYSIS.

Question 29

The statistical analysis is capable of testing significant relationship,
difference and effect.

Answer 29

It can TEST HYPOTHESES.

Question 30

Gathering of data preferred random sampling which keeps distances from
the respondents.

Answer 30

It is UNBIASED.

Question 31

WEAKNESSES QUANTITATIVE

Answer 31

It may miss some circumstantial or contextual facts (SUPERFICIAL).

A fixed structure may lead to its inflexibility process of discovery.

It can lead to structural bias and false representation.

It is COSTLY.

Question 32

embody a group of techniques used to conduct quantitative research where there is no
manipulation done to any variable in the study.

Answer 32

Non-experimental Research Designs.

Question 33

is to describe, and interpret,
the current status of individuals, settings, conditions, or events (Mertler, 2014).

Answer 33

Descriptive.

Question 34

It involves comparing and contrasting two or more groups of
the study subjects based on a particular dependent variable.

Answer 34

Comparative.

Question 35

is to discover, and then
possibly measure, relationships between two or more variables.

Answer 35

Correlational.

Question 36

It is a group of techniques where the
researcher establishes different treatments or conditions and then studies their effects
on the participants.

Answer 36

Experimental Research Designs.

Question 37

designs share one important
characteristic in common: They all involve the random assignment of participants to
treatment conditions (Gay et al., 2009).

Answer 37

True experimental.

Question 38

It comes close to true experiments; however, there is
still no random assignment of the participants to groups, which weakens the ability to
control for extraneous influences.

Answer 38

Quasi-experimental.