PR Flashcards
begins with curiosity of a certain phenomenon
Research
Research involves _ and requires a _ of investigation
scientific process, systematic procedure
Research requires the researchers to study the data _
Objectively
_ and _ drawn from research are based on a carefully well-planned systematic inquiry
Principles and conclusions
can be a systematic extension of common sense but involves a thorough and objective study of observable events.
Science
is not subjected to established principles and to a systematic inquiry, it may just be an initial step to test a theory in a systematic investigation.
Common Sense
Characteristics of research
- Accuracy
- Objectiveness
3,. TIMELINESS - RELEVANCE
- CLARITY
- SYSTEMATIC
Four different types of sources in obtaining knowledge in research
- Knowledge as belief
- Knowledge as authority
- A prior knowledge
- Empirical knowledge
conclusions are not based on empirical investigation but on common sense
Knowledge as belief
conclusions become acceptable since they come from a source regarded as educated judgment or on the basis of authority
Knowledge as authority
resembles belief but usually based on systematic investigation
A prior knowledge
comes as a result of empirical study which goes through a thorough observation and experiment
Empirical knowledge
is directed towards development of scientific knowledge rather than practical application
Basic of pure research
considered as an action research directed towards practical application of scientific knowledge.
Applied research
is directed towards materials development gained from practical knowledge or experience
Practical research
gathers facts w/o identifying the theories, focusing about describing the problems, then making or gathering a theory that describes the problem. No statistical tool is used.
QUALITATIVE RESEARCH
uses statistics and pattern theories such as identifying of variables, building of theories before gathering of data, from which further interpretation can be inferred with.
QUANTITATIVE RESEARCH