Post industrial Britain Flashcards
Commercialisation
The process of attempting to gain money from an activity
Sponsorship
When a company pays for their products to be publicly displayed or advertised usually to increase sales of goods
Merchandising
The practice in which the brand or image from one product is used to sell another
Modern day amateurs
Equal opportunities for all, some may receive finance for expenses
Bosman ruling
Meant that players could move club freely at the end of the contract despite the thoughts of the club
Elite female sport
Women began to compete at high levels after the war
Golden triangle
Interrelationship between sport, media and businesses and how they all rely on each other to be successful
Commercialism
Making profit from a sport
Sponsorship
Financial support from an outside body
Merchandising
Commercial exploitation of the name, logo or trademark of a club
Globalisation
How trade and technology has connected the world
What is the golden triangle
It is a theory that states that three components rely on each other to be successful in sport.
Components of the golden triangle
Sport, media and business
