Post-Colonialism & Globalization Flashcards
Postcolonial Rhetorical Critcism
- Examines the process of colonization and decolonization
- Interested in power dynamics
- Historicizes: to understand this condition or this moment, we have to look at the historical context that shaped this
- Done in an international context
Orientalist Critique (Edward Said)
- Examines constructions of the ‘east’ or ‘orient’ by the West
- Representational Implications: The principal characteristic of Orientalism is a “subtle and persistent Eurocentric prejudice against Arab–Islamic peoples and their culture”, which prejudice derives from Western images (representations) that reduce the Orient to the fictional essences of “Oriental peoples” and “the places of the Orient”; such cultural representations dominate the communications (discourse) of Western peoples with non–Western peoples.
- Material Implications: The Orient is an integral part of European material civilization and culture. Orientalism expresses and represents that part culturally and even ideologically as a mode of discourse with supporting institutions, vocabulary, scholarship, imagery, doctrines, even colonial bureaucracies and colonial styles
- Western discourse produces ideas of the east and uses those ideas to produce action
Postcolonial Rhetoric: colonization
categorized as a system of domination, still in practice today
Postcolonial Rhetoric: decolonization
removal of colonial instructions
Postcolonial Rhetoric: Modes of Analysis
1) Focus on power dynamics
2) Rigorous historicizing
3) Challenging discursive imperialism
4) Geopolitical analysis of culture
5) Cultural hybridity
Key Aspects of Globalization
- Integration
- Rise in technology/transportation
- Time/Space Compression
- Production has been Displaced
- Cultural dimension
Globalization: Integration
- Global integration of economies is not new
- National economies and political systems integrate into a transnational entity
Globalization: Rise in technology & transportation
Technology and transformations have sped up global integration
Globalization: Time/Space Compression
- Places we used to experience as far away now seem closer
- Time is quicker
Globalization: Cultural Dimension
media is shaping our lives
Globalization definition
- The state of culture in motion
- The integration of national systems into international systems (economies)
- Ex: McDonald’s worldwide
Transnational Rhetorical Criticism: Global Scapes
- The five dimensions of culture in transnational motion
- Ethno-scapes
- Techno-scapes
- Finance-scapes
- Media-scapes
- Ideo-scapes
Global Scapes: Ethno-scapes
People are on the move (migration, displacement, resettlement..workers, tourism, refugees)
Global Scapes: Techno-scapes
- How technologies produce movement
- Involves high and low mechanical and informational technologies
Global Scapes: Finance-scapes
Movement of finance/ stock exchange/ commodities/ currency exchanges/ trading
Global Scapes: Media-scapes
- Distribution of media, images, and information creates a homogenous world
- Ex: celeb tours
Global Scapes: Ideo-scapes
- Ways in which beliefs about ourselves & the world and counter-ideologies circulate to create globalization
- Ex: conversation for occupy Wall Street against rich, global integration comes with disintegration and disconnection
Global/Local Globalization vs. Localization
Ex: in globalization, McDonald’s spreads across the world as exactly the same entity in each country.
- In localization, it does not spread all over the world, but each culture adapts it to fit their needs (Ex: France serves wine at McDonald’s)
Globalization: Key Assumptions
- Causes a ‘dis-location’ of culture
- Does not happen homogeneously
- Relies on overlapping structures & relations
- Not a mere extension of colonialism
- Changes self-other relationship
- Changes space and proximity
