Identity & Subjectivity Flashcards
Constitutive Rhetoric
- Rhetorical discourse that attempts to form an identity for an audience at the same time as persuading it
- Offers a narrative to demonstrate that identity.
- Warrants action in the name of that identity.
- The activity and art of constituting character, community, and culture in language.
Characteristics of Constitutive Rhetoric
- Generally uses rhetoric (language, symbols) to help form collectivities to help found a nation (Declaration of Independence), organization,
- To give rise to and maintain social movements (Carmichael’s Black Power speech),
- To form and strengthen political campaigns
Analyzing Constitutive Rhetoric
- Focus: critic analyzes texts where constituting of an audience is likely to occur
a) Constitutions, war proclamations, manifestos, social movements, etc.
Things to Look For:
- Paradox of address
- Subject position
- Narratives
- Naming of Self
- Value and Attitude Appeals
Analyzing Constitutive Rhetoric: Paradox of address
Audiences are addressed as if their identities had already existed
Analyzing Constitutive Rhetoric: Subject position
As that identity group, how is the audience being called to act?
Analyzing Constitutive Rhetoric: Narratives
Who is the collective? Look for the story that connects with the narrative construction.
Analyzing Constitutive Rhetoric: Naming of Self
What do they believe their position is in relation to the collective? (outsiders/insiders/friends)
Analyzing Constitutive Rhetoric: Values and Attitude Appeals
What values do we associate with the collective?
Identity definition
a person’s conception of self that is shaped by history, context, and one’s relationships
Range of Identities
- Visible/Salient
- Situational
- Invisible/Hidden
Identities: Visible/Salient
Things that are always in our mind that we are aware of
- Ex: gender identity
Identities: Situational
Things that can be visible in our minds in some situations while not in others
- Ex: You don’t think about being American until you step out of the country.
Identities: Invisible/Hidden
Things we are not aware of that are in a place where we have the most privilege, where we are considered the norm.
- Ex: Being your own witness
Identity through Interaction: Ascription
- We’re ascribed and given identities by society/social construct
Identity through Interaction: Avowal
- Self-prescribed identities, how we perceive and name ourselves, we gain a sense of who we are
- Ex: queer- having gender binary