Posmodernism Flashcards
What’s is a postmodern society?
Technological revolution the Internet is key to communication also an increase in white collar jobs
More white collar jobs than blue collar
Society had changed dramatically in terms of economic structure as information technology is more important than manufacturing
Lyotard
Argues that in a “era of global media” we learn more and more about peoples beliefs and therefore less and less possible to regard one lifestyle as the true one
Globalisation of mass media
Communication such as email has led to a decline of national cultures and growing in cultural diversity
Strinati
Mass media is important for post-modern society
consumer patterns: we accept what media tells us
images and style: style over substance more about brands
No longer cultural hierarchy: less divisions they cross and become more mainstream
Global village
World has become a small place
Globalisation
Countries becoming more interconnected by national boundaries
MacDonaldisation
Of society means culture becoming the same with western culture dominating or cultural imperialism
Baudrillard Hyperreality
Individuals obtain knowledge about the real world by media but actually about an entirely reproduced world
Mass media creates culture
Doesn’t reflect culture anymore they just creat it. they explain what’s happening around the world, people live though the media
Criticisms of post-modernist view
Overexaggerate the extent of which are living in a virtual world’ not everyone has access to this technology either