Content Analysis Flashcards
Gumg
Analyse the content of media for bias and use content analysis of TV coverage of the gulf war and miners strikes they produce evidence that TV news coverage favoured certain points of view rather than a balanced view
Content analysis
Used to explore the content of media to discover how issues are presented. it involves categorising an aspect of quality of people’s behaviour and counting how many times it appears. it helps biuild a pictures of patterns of behaviour that underline the social interaction portrayed in the media
Disadvantages
Not valid can be time consuming, don’t get meanings and motives. Describeda rather than explains, it’s just a snapshot
Advantages
Positivists prefer, cause and effects turns qualitative to quantitative, cheap, reliable and objective, low in researcher bias