New Media Flashcards
Old media
TV newspaper and film
New media
Smart TV smartphone and downloads
New media refers to…
Two trends occurred over the past 30 years is the evolution of existing media delivery systems and the development of new Digital communication technologies
Debate about impact
It has changed the way society is organised people good organised demonstrations for example the demonstration was organised to overthrow president Mubarak in Egypt 2011
Boyle, convergence
Combining different technologies e.g. smartphones
Interactivity Jenkins
People are no longer passively received they are more involved by participating in media production e.g. X factor Voting
Demand led
Consumers no longer restrained by TV schedules sky plus iPlayer used to construct their own schedules
Daily routine
Computer and tv have become part of household routines, ownership of the latest technology will gain status
Generational divide
Of how people use new media 16 to 24 year old spend more time online compared to 25+ group
Digital divide
Poverty – people in developing countries don’t have access to new media
gender – gaming traditionally a mail although women are gaining more now
age – all people are excluded although there is the rise of the Silver server
Neo-philliacs
More choice, consumer lead, good good for democracy, alternative mainstream ideas, Internet shopping
Cultural pessimists
Revolution of new media has been exaggerated by neo-philliacs as there is a decline in quality and more repeats dominated by few corporation companies use of powerful advertising e.g. cookies and shops are closing down
Pluralists
It is good for democracy e.g. twitter people are in control not the owner
Post-modernists
Internet brings people together in a cyber community they live in a global village
Marxists
We Are concerned about the growth of NewMedia people are becoming seems superficial, ignorant and kept passive
