Political Developments: Why Labour won the 1997 Election Flashcards
What did Labour give out to the public in the 1997 election?
A card with promises on it
What did the top of the card given by Labour say?
Told the public to keep it to show Labour would fulfil their promises
What was a promise Labour had with under-25 year olds?
Get 250,000 under-25s into work
What was a promise Labour had with income tax?
They would not rise income tax
Why were the Conservatives not able to attack Labour’s economic policies by 1997?
Gordon Brown announced that for the first 2 years of being in office, Labour would follow Conservative spending policies
What was the only argument the Conservatives were able to make against New Labour?
That they were Old Labour in disguise
Name 2 individuals who helped to improve Labour’s media reputation by 1997
Peter Mandelson and Alistair Campbell
When did Campbell organise a meeting for Blair to have with Rupert Murdoch?
July 1995
What did Blair do at the 1995 meeting with Rupert Murdoch?
Convinced him to make The Sun support Labour
What did Labour do with Clause 4 of their Constitution? When?
They got rid of it in 1995
What did Smith implement to make Labour less of a pro-trade union party?
One Member One Vote
Which party won the 1997 election?
Labour
What seat majority did Labour get in the 1997 election?
177 seats
What percentage of the popular vote did the Conservatives get?
31%
What was the significance of the Conservative popular vote result in the 1997 election?
It was their lowest popular vote percentage since 1823
