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History - Labour 1997-2007 Blair's Government > Political Developments: The Formation of New Labour > Flashcards

Political Developments: The Formation of New Labour Flashcards

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1
Q

Who became Labour leader after John Smith?

A

Tony Blair

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2
Q

How efficient was Blair at interacting with the public?

A

He interacted with them well

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3
Q

Who was one of Blairs close allys in Labour?

A

Gordon Brown

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4
Q

Was Brown more of a New Labour or Traditional Labour memebr?

A

Traditional Labour member

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5
Q

What deal was made between Brown and Blair?

A

That Blair would serve as Prime Minister first

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6
Q

What did Tony Blair tell Gordon Brown he would do after serving as Prime Minister for 6 years?

A

Step down and Gordon Brown could then become Prime Minister

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7
Q

What role was Brown given in exchange for not becoming the Prime Minister before Blair?

A

Chancellor of the Exchequer

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8
Q

When was Gordon Brown Chancellor of the Exchequer from? What did this show?

A

1997 to 2007. Showed cabinet stability within the Labour government

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9
Q

Who did Kinnock appoint to help with Labour presentation in the media in 1985?

A

Peter Mandelson

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10
Q

Name 2 individuals that helped Tony Blair create new Labour in terms of media perception

A

Peter Mandelson, Alistair Campbell

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11
Q

What would Mandelson and Campbell do any time a newspaper reported negatively on Labour?

A

They twisted the message to make it a positive one

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12
Q

What slogan did Blair give for Labour in their 1997 campaign?

A

New Labour, New Britain

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13
Q

What did New Labour do to high taxes on wealthy individuals and big businesses?

A

They abandoned high taxation on these entities

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14
Q

What did New Labour embrace economically that Thatcher had brought in?

A

The Free Market

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15
Q

What was New Labour’s perception of the EU?

A

They were more open to being a member of it

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16
Q

Which section of Britain did New Labour focus on trying to win the votes of?

A

Middle England

17
Q

What was the term adopted by New Labour to portray Britain?

A

‘Cool Britannia’

18
Q

Name something Blair did under ‘Cool Britannia’

A

He invited celebrities to Downing Street

19
Q

What did Tony Blair do in the Labour Party in 1989?

A

Stopped Labour’s support for closed shops

20
Q

What were closed shops?

A

Businesses that would only employ people if they were part of a trade union

21
Q

When did Blair get rid of Clause 4 for Labour?

A

1995

22
Q

What did Clause 4 commit Labour to?

A

Nationalisation

23
Q

Why was it essential Blair relinquished Clause 4 in terms of the state of privatization by the 1990s?

A

It would be too expensive to re-nationalise all industries that had been privatised

24
Q

What reputation did Labour have before new Labour in relation to taxing?

A

They were called the “tax and spend” party

25
Q

How did Brown stop the “tax and spend” image?

A

He said Labour would follow Conservative spending policies for the first 2 years Labour were in office

26
Q

What was a disadvantage for the Conservatives campaigning against Labour in terms of their economic policies because of what Brown announced?

A

They would not be able to argue against Labour economic policies

27
Q

What was an element of the Third Way in terms of consensus?

A

Post-war consensus

28
Q

What was an element of the Third Way in terms of Democracy?

A

Social Democracy

29
Q

What was an element of the Third Way in terms of the market?

A

Free market

30
Q

What was the Third Way about?

A

Finding a political middle ground between the free market, social democracy and post-war consensus

31
Q

Why did Blair make the Third Way?

A

To make Labour be less left-leaning

32
Q

What did Alistair Campbell aim to do with Labour’s media representation?

A

Improve it

33
Q

What were Peter Mandelson and Alistair Campbell called?

A

Spin doctors

34
Q

What were Spin Doctors?

A

People employed by a political party to manipulate the truth about certain issues

35
Q

When was Campbell able to get Tony Blair a meeting with Rupert Murdoch? (To the month)

A

July 1995

36
Q

What did Blair do in the meeting with Rupert Murdoch?

A

He told him to make The Sun support Labour

History - Labour 1997-2007 Blair's Government (16 decks)

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