Persuasive Technology

Question 1

Persuasive Technology

Answer 1

Any computing technology designed with the goal of altering users’ behavior, often through impacting their internal states like attitude, motivation, and beliefs.

Question 2

Captology

Answer 2

Field of computers as persuasive technology.

Question 3

Persuasion

Answer 3

The attempt to change attitudes or behaviors or both without coercion (implies force) or deception (involves misleading people).

Question 4

True Persuasion

Answer 4

Requires intentionality.

Question 5

Macrosuasion

Answer 5

Describes the overall persuasive intent of a product. (ex: Fitbit)

Question 6

Microsuasion

Answer 6

Describes a product that does not have an overall intent to persuade, but that incorporates smaller persuasive elements to achieve a different overall goal. (ex: Quicken, Mint)

Question 7

Persuasive-based Computing Technology (PBCT)-Three Major Roles

Answer 7

1. Tools
2. Media
3. Social Actors

Question 8

Tools

Answer 8

Augment the user’s performance in some way; they increase the abilities of the user (ex: pocket calculator).

Question 9

Media

Answer 9

Enhance the user’s experience; they provide experiences, insight, behavioral rehearsal not otherwise possible, or insight into cause-effect relationships (ex: virtual environments).

Question 10

Social Actors

Answer 10

Form relationships with the user and take on the role of a virtual peer (ex: digital pet).