Perspective On Impact Of Globalisation On Culture Flashcards
What do post modernists think about globalisation and it’s effect on culture?
They think it’s positive
What does Strinarti argue in postmodernity?
Line between high and pop culture is blurred, increased choice, leads to rapid spread of brands
Who says participatory culture?
Jenkins - consumers and producers are now the participants that interact with each other
What does Fuchs say?
If it dont spread it’s dead - gives audience power
What does spencer-thomas say?
Globalisation of media and popular protest -
In 1998 there was media censorship in burma so no-one knew the issues
In 2007 there was mass coverage due to the new media
What does Thompson say?
Consumers of global media are citizens of both the world and their local area - giving cultural hybridity
What does Cohen and Kennedy to counter cultural homogenisation?
People dont abandon their cultures if they listen to Adele or watch a Disney film, we pick and mix
2 criticsms for postmodern views on globalisation
- surveys say people think class and ethnicity have a larger influence on identity
- postmodernist also ignore the digital divide (4/10 aged 65+ don’t have internet)
What is cultural homogenisation?
One global culture
What does the rejection of meta-narratives mean?
Acceptance of ‘no one truth’
Murthy
Sites like Twitter can increase political awareness
Marcuse
Causes us to think 3 ways:
- Commodity fetishism
- Consipicous consumption
- False needs
Flew
Globalisaion is Americanisation
Crothers says films and that is how they spread it around the world
Barber
Islamic extreme has arised as see American culture as a threat to their religion
Keen
Twitter too wrapped up in ‘me culture’ to be used well.
