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Media > Ownership & Control Of Mass Media > Flashcards

Ownership & Control Of Mass Media Flashcards

1
Q

Diversification?

A

Companies monopoly over multiple genres of work, e.g. virgin trains, TV & phones

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2
Q

Bagdikan says…

A

In 1983 there were 50 companies in control of media.

In 2004 there are now 5.

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3
Q

Who do pluralists believe has ownership of the media?

A

The audience

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4
Q

Murdoch and Iraq

A

174/175 of his newspapers supported the war - shows his control

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5
Q

What is infotainment?

A

Informing about gossip not real stories

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6
Q

Instrumental control -

A

Direct say in editing

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7
Q

Structual approach -

A

Non direct

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8
Q

Strinarti (1995)

A
  • UK is unrecognisable from 30yrs ago

- shift from industrial society to postmodern

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9
Q

Baudrilliard (1998)

A

Hyper reality

  • So much media it’s hard to tell what’s what
  • media is polysemic (multiple meaning)
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10
Q

Pluralist claims

A
  • concentration is good as more choice for cheaper
  • Owners operate in the interests of audiences to inform
  • Digital techn means consumer holds the power
  • Media owners too busy to interfere with editing
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11
Q

Whale

A

Media owners have international priorities and are too busy to interfere with what’s posted in the paper.

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12
Q

Yelland

A

Says Murdoch hire and fire based on jounrlaist views, counters Whale and the belief owners have no say

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13
Q

Trowler

A

500 journalists with US and UK troops during invasion of Iraq, stories are biased to coalition side and also as journalists get personal bonds with people.

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14
Q

Milliband

A

Media is a key part in the reproduction and justificaition of inequality

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15
Q

Berlesconi

A

Silvio Berlesconi used his 3 TV channels which reached 40% of Italy, this was crucial in him winning PM

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16
Q

Criticim for Marxist view of ownership and control

A

Assumes audience are passive

don’t explain how owners exercise control

17
Q

Sutton trust

A

Over 50% of top 100 journalists were privately educated, compared to 7% of popuation

18
Q

Jones

A

Media is part of the establishment, therfoer ignores inequalities

19
Q

PM chracteristics that impact ownership

A
  • PM is media saturated
  • Society underpinned by globalisation
  • no 1 truth
20
Q

Pluralism

Reasons why it’s not biased

A
  • Economics of ownership
  • democratic mirror
  • public service broadcasting
  • state controls (ofcom)
  • media professionalism

Media (13 decks)

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