Hypodermic Syringe Model

Question 1

What is the hypodermic syringe model?

Answer 1

The idea that the media injects what it wants into people and they receive its message.

Question 2

What things can be put onto the audience?

Answer 2

porn, politics, violence etc

Question 3

Carthesis

Answer 3

Watching violence releases your agression

Question 4

Bandura

Answer 4

Social Learning Theory - people copy what they see
As seen in the BoBo doll experiment, it would be the same as on TV

however this was a lab exp so lacks validity

Question 5

Newson

Answer 5

Violent images cause people to relate to the attackers not the victims.

By 18, kids seen 16,000 TV murders causing desensitisation.

Question 6

Huesmann Et Al

Answer 6

Study of 300 ppl from age of 8-20, those who watched violence were more likely to be violent themselves.

Question 7

What has been done to stop the effect on children?

Answer 7

• Age Restrictions (PG,U,12,15,18)
• 9pm watershed (only swear past 9pm, Ofcom regulate it)
• Warning notification before programme starts

Question 8

Counters for the HSM

Answer 8

• lots of the experiments supporting are in labs
• Ferguson (violence has fallen by 83% in 20yrs despite more violent games)
• Fesbach & Sanger (Watching the violence and it affects actually sensitises us to it and makes us less likely to be violent
• Cartharsis

Question 9

Ferguson

Answer 9

Violence has fallen by 83% in 20yrs despite more violent games

Question 10

Fesbach & Sanger

Answer 10

Watching the violence and it affects actually sensitises us to it and makes us less likely to be violent