Cultural Imperalists Flashcards
1
Q
What do cultural imperialists believe?
A
Popular culture is there to distract w/c from exploitation
2
Q
What does Marcuse say?
A
The conformity is product of audiences being encouraged by companies to subscribe to 3 ways of thinking -
- commodity fetishism (obsessed)
- false needs (adverts make us think we need)
- conspicuous consumption (want things for status)
3
Q
Ofcom found what
Cultural Pessimists - not big change
A
75% people still use TV, despite all new media
4
Q
What does Benson say?
Cultural Pessimist view - not big change
A
New media isnt so revoloutiinary because those using it still use traditional sources e.g. the bbc
