Personality and Perception

Question 1

Assumptions of personality?

Answer 1

Individualistic and unique in degree and intensity
Inherent qualities of mind and character
It’s overt, integrated, self serving
Controls responses and relationships
Behavioral tendency in reactions to consumers

Question 2

What are the 6 types of self?

Answer 2

Actual/ repeal self
Achievable/potential self
Ideal/ aspirational self
Social self
Negative self
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Question 3

Myers Briggs type indicator?

Answer 3

Extrovert/ introvert
Sensitive/ intuitive
Thinking/ feeling
Judging/ perceptive

Question 4

Trait theory?

Answer 4

Any distinguishable relatively enduring way in which one individual differs from another

Question 5

Name the personality factors

Answer 5

Impersonal, reasoning, emotional stability, dominance, liveliness, rule consciousness, social boldness, sensitivity,vigilance,abstractedness, private, apprehension,openness to change, self reliance, perfectionism, tension

Question 6

Definition of personality

Answer 6

The collection of individual characteristics that make a person unique and which control an individual’s responses and relationships with the external environment