Culture Flashcards
Hofstede’s dimensions of culture?
High degree vs low degree of uncertainty Collectivism vs individualism Short vs long term orientation Feminist vs masculinity Centralized vs decentralized power
Aspects of culture?
Ecology- system is adapted to its habitat
Social structure- way in which ordinary social life is maintained
Ideology- related to environment
Subcultures?
Distinctive groups of people within a society who share common cultural meanings, behaviors and environmental factors
Utilitarian-
Value expressive
Membership
Control
Cultural fractures?
Emotional- loneliness
Symbolic- difficulty in reading signs
Functional- difficulty in carrying out tasks
Culture shock- reality differs from expectations
Consumer behavior- new/ different behavior
Demographic fracture- socioeconomic movement
Types of subculture?
Geodemographic- age, religion, ethnicity
Consumption based- connected through shared commitment
Brand communities
Consumer tribes- a group of consumers emotionally connected by similar consumption values and usage
Macro environmental factors?
Political issues Economic factors Geographical conditions Climate Green factors
Micro environmental factors?
Current conditions in store Level of service In store music Current weather conditions Other customers Store decor
Definition of enculturation and acculturation?
Enculturation- the process whereby individuals learn their groups culture through experience, observation and instruction
Acculturation- the process of adopting the cultural traits or social patterns of another group
Aspects of culture
Food, religion, language, mores (morals), ideas
Beliefs- thoughts about object, idea or person
Customs- norms of behavior that have been passed down
Myths
Rituals- symbolic behaviors
Knowledge-familiarity with people or things
Values- culturally appropriate behavior
Rites of passage
Sacred consumption
