Decision Making Process Flashcards
1
Q
What are the stages of involvement?
A
Inertia Willingness to listen Interest in product Active search for info Total commitment
2
Q
Types of involvement?
A
Product involvement
Purchase situation involvement
Ego involvement
Message response involvement
3
Q
What is cognitive dissonance?
A
The psychological tension that results from holding 2 conflicting ideas at the same time
4
Q
Post purchase dissonance?
A
Occurs when the idea that a product is good turns out wrong
5
Q
What are the stages of the decision making process?
A
Needs awareness Info search Evaluating alternatives Purchase decision Post purchase
