Learning Theory

Question 1

Involves?

Answer 1

Info processing
Comprehension
Memory
Motivation
Cues/ stimulus
Response
Reinforcement

Question 2

Types of learning?

Answer 2

Behavioral- learning as a response to change in our environment

Cognitive- learning through internal, mental processes and conscious thought

Question 3

Classical conditioning?

Answer 3

Unconditioned stimulus and conditioned stimulus- unconditioned response- conditioned response- conditioned stimulus

Question 4

Instrumental/ operant conditioning

Answer 4

Changing of behavior through reinforcement following a desired response

Learning can occur when behavior is changed or modified

Question 5

Cognitive learning theory

Answer 5

Much learning occurs as a result of thinking, evaluating and problem solving. Focuses on encoding and info processing.

Aspects- cognitive effort, cognitive structure, analysis, elaboration, memory

Elements- drive, cue, response, reinforce the, retention

Question 6

Definition

Answer 6

A relatively permanent change in behavior that can be attributed to experience

Influences likes/ dislikes, emotional responses, attitudes and behaviors

Assists in the understanding of the way in which the consumer chooses fashion, goods and services