Attitude Flashcards
Consumer attitudes?
Affective or evaluative reaction consumers have towards elements of marketing strategies and the brands these strategies are designed to promote
What is the instrumental function?
The individual uses attitude to obtain satisfaction from the object
Ego defensive function?
Protects against internal conflicts and external dangers
Value expressive function?
Opposite of ego defensive, the drive for self expression
Knowledge function?
Drive to seek clarity and order
What is the ABC model?
Affect- evaluative component of attitude
Cognition- perceptual component of attitude
Donation- behavioral intention, what we intend to do
Definition of attitude
A propensity to respond in a consistent manner to a given stimulus or object
A learned expression of inner feelings that reflect whether a person is favorably or unfavorably predisposed to an object
