Perception

Question 1

Sensation

Answer 1

the stimulus-detection process by which our sensory organs respond to and translate environmental stimuli into nerve impulses that are sent to the brain

Question 2

Perception

Answer 2

active, creative process in which raw sensory data are organised and given meaning

Question 3

Bottum-up processing

Answer 3

system takes in individual elements of a stimulus and combines them to form a unified perception

Question 4

Top down processing

Answer 4

sensory information is interpreted in the light of existing knowledge, concepts, ideas and expectations

Question 5

Attention involves 2 processes

Answer 5

Focusing on certain stimuli and filtering out other incoming info

Question 6

Types of attention

Answer 6

· Focused Attention: the ability to respond discretely to specific visual, auditory or tactile stimuli.

· Divided Attention: the highest level of attention and it refers to the ability to respond simultaneously to multiple tasks or multiple task demands.

· Sustained Attention – ability to maintain a consistent behavioural response during continuous and repetitive activity

· Selective Attention – ability to maintain a behavioural or cognitive set in the face of distracting or competing stimuli; incorporates the notion of freedom from distractibility

· Alternating Attention – ability of mental flexibility that allows individuals to shift their focus of attention and move between tasks that have different cognitive requirements

Question 7

Factors affecting perception

Answer 7

Aurosal
Emotions
Value
Environment

Question 8

Factors affecting attention

Answer 8

Stimulus factors- intensity, novelty, movement, contract, repetition

Personal- motives, interest, mood, arousal