PERCEPTION

Question 1

what is perception

Answer 1

• psychological, subjective and intellectual process
• through which a person collects, selects data from environment,
• organizes, interprets, experience it obtains meaning from it.

Question 2

Factors influencing perception

Answer 2

1. Internal factor
   * need and interest
   * Beliefs
   * learning and past experiences
   * pyschological aspects
   * Expectation
   * self concept
2. External factors
   * Size
   * intensity
   * frequency
   * motion
   * status
   * contrast
   * nature
   * location
   * novelty and familariity
   * Situation

Question 3

Attribution Theory

Founded by harold kelly

Answer 3

There are two causation of behaviour
* Internal cause or attribution
øpersonality, attitude, motivation, emotion,belief, ability etc
* External cause or attribution
ø environment, situation,other person luck, god etc…..

external and internal causation lead the following tendency:

ø Distinctiveness
ø consunses
ø consistency

attribution refers to the way of juddging other based on cause and effect relationship

Question 4

Attribution error

Answer 4

Two attribution error
* Fundamental attribution error[tendency of over estamating internal factor]
* Self-serving bias[tendency to attribute success to internal factor]
* Other perceptual Errors
1. selective perception[based on the principle that we perceive what we want to perceive]
2. halo effect[tendeny of judging a person based on single traits which may be favourable or unfavourable]
3. stereotypes behaviour[tendency of judging people based on already khown general groups or category]

• attribution error are the common biases that people make when they try to explain the cause of someone behaviour
• these errors can occur when peple make attribution based on incomlete information.

Question 5

Perception and individual decision making

Answer 5

• defining the problem
• developing alternatives
• making a choice