part 7

Question 1

Monobrands are divided in two large categories, which?

Answer 1

• The direct

- The franchising

Question 2

What is the direct monobrand store like?

Answer 2

A store of a specific brand, owned by the brand itself. The brand will directly manage the allocation of staff, goods and stock itself.

Question 3

What is the franchising monobrand store like?

Answer 3

A store of a specificities brand managed by a third part, called the franchisee. This business model gives origins to chains of shops. The franchise will purchase and manage the stores goods. But the franchisor will share it’s know-how and best practises to allow the franchisees to carry out their work at best.

Question 4

What is a specialist store?

Answer 4

Products with same target but different merchandising categories, within their own label.
ex. Zara, H&M, Uniclo, Gap, Muji
All specialist stores adress a specific target consumer. Only by differentiating it’s lines, the brand has the opportunity to broaden it’s range of customers.

Question 5

What is a department store?

Answer 5

The first department store was Le Bon Marché founded in Paris. The peculiarity of all departments tres is to have a wide range of products collected in a single and wide selling space. Each country tends to have their own department store. Ex. UK: Harrods, Selfridges. US: Barneys, Bergdorf and Goodman, Macys. Japan: Isetan, Takashimaya. Germany: C&A, KadeWe

Question 6

What is a multibrand store?

Answer 6

A store which offers a multiple choice of different brands. For ex. Merci (Paris), 10 Corso Como (milan), beams (Tokyo)

Question 7

What is a mall?

Answer 7

The mall took over in those countries where the retail was virtually non-existent and the trade was carried out only through markets and small shops.

Question 8

What is a outlet store?

Answer 8

A outlet store or factory outlet are usually manufacturer-branded grouped together. Usually fins previous collections at a more convenient price. Factory outlets have been around longer than usual outlet stores, and are usually placed close to the factories where the clothes are being produced.

Question 9

What is E-commerce?

Answer 9

E commerce may indicate in different concepts.

1. It can refer to all the sale transactions of goods and services made via Internet occurring between the producer and consumer.
2. In the telecommunication it can also mean the set of applications dedicated to commercial transactions.

Question 10

Which are the different types of E-commerce?

Answer 10

Business to business (B2B)
Business to consumer (B2C)
Consumer to business (C2B)
Consumer to consumer (C2C)