part 4

Question 1

Name a few fashion awards?

Answer 1

A’ Design Award
LVMH Prize
H&M design award
Vogue talent

Question 2

What are the typical responsibilities of a CEO?

Answer 2

Decision maker on strategy and other key policy issues, leader, manager and executor. Can involve speaking to the press.

Question 3

What are the typical responsibilities of a Marketing director?

Answer 3

Examine each competitor’s cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors. To sum up it conducts market research to perform marketing analysis.

Question 4

Which positions do you find in a fashion house?

Answer 4

• Creative director
• Studio director
• Designer
• Assistant designer
• Product manager
• Pattern maker

Question 5

What is the role of a creative director?

Answer 5

A creative director has the vital role in a creative industry. The responsibilities include leading communication design and concept forward, always hold on to the brand identity, such as style identity. May not design herself, but provides guidelines for the implementation if the permanent aesthetic codes of the brand into the seasonal collection codes.

Question 6

What is the role of a studio director?

Answer 6

When a company has more than one designing team thus, have more than one line- a studio director is hired to coordinate the activities and ensure a timely delivery of work.

Question 7

What is the main key about a fashion designer?

Answer 7

The profession includes researching and designing for the collections, bringing up new ideas and inspiration, while respecting the permanent codes of the brand.

Question 8

Which positions do you find in the sales area?

Answer 8

• Commercial director (area manager)
• Retail manager (store manager)
• Sales director (customer service)

Question 9

What is included in the role of a commercial director?

Answer 9

In charge of applying the strategic directions decided by marketing, through…
selecting the appropriate distribution channels
fixing the correct pricing of products, based on analysis of previous sales and competitors positioning- in order to achieve the sales target.
responsible for the performance of the collection on the market.

Question 10

What is included in the role of a retail manager?

Answer 10

Responsible for the day-to-day operations of a retail store.
Overall care of staff and their well being. Motivate the staff to reach the goal.
Solve problems and handle questions with customers.