part 2

Question 1

When is the haute couture shows held?

Answer 1

Fashion Shows. Spring-Summer: January
Fall-Winter: July
Production immediately after the orders

Question 2

State the main facts about the RtW?

Answer 2

• Indicate any fashion collection producing garments in series.
• Produced in standardized sizes for a wide public and subject to trends.
• However, in the spoken language this terms is commonly used to indicate high level collections (luxury p-à-p, independent designers).
• The creative process takes approx. 7 month for preparation from the start to the presentation (runway, event or showroom) and another 5-6 months production period before delivery to the stores.

Question 3

Define Demi couture?

Answer 3

• A mix from RTW and Haute Couture.
• The clothes are partially hand made
• In The Demi Couture we find two season per year SS and AW. These two season are divided in two collections: PRE and Main collection.
• ex. Tom Ford – Balenciaga – Alberta Ferretti AW 2019

Question 4

Name a few examples of trendy Rtw?

Answer 4

• Maison Margiela
• Richard Quinn
• Saint Laurent Paris SS 2020

Question 5

Name a few examples of casual Rtw?

Answer 5

• Acne Studios

- Lacoste SS 2020

Question 6

Define second line.

Answer 6

• A line coming fro the main line but usually cheaper and more youth inspired.
• Divided in two seasons SS and AW. These two season are divided in two collections: PRE and Main collection.
  ex. Versus, Marc by Marc Jacobs

Question 7

Define Avant garde.

Answer 7

• A more experimental and futuristic type of fashion.
• Divided in two seasons SS and AW. These two season are divided in two collections: PRE and Main collection.
• ex. Rick Owens SS20

Question 8

State the main facts about fast fashion.

Answer 8

• ex. Zara, Bershka, TopShop, Mango and H&M
• Continuous delivery flow.
• The Business model in Fast Fashion has completely changed the normal Business model of the Fashion System.
• More than 60/70 “Collections” per year.

Question 9

State the fashion groups and two brands of each.

Answer 9

• LVMH. Louis Vuitton and Christian Dior.
• Kering PPR Group. Gucci and Balenciaga.
• Richemont Group. Chloé and Alaia.
• AEFFE Group. Alberta Feretti and Mochino.
• Shandong Ruyi Group. Sandro and Maje.
• Prada Group. Prada and Miu Miu.
• Gibò-Iris Group. Jil Sander and Joseph.
• OTB (Only the Brave). Maison Margiela and Marni.
• Michael kors. Michael kors and versace.

Question 10

Name a few independent fashion houses?

Answer 10

• Chanel
• Burberry
• Dolce Gabbana
• Giorgio Armani
• Hermes