part 3 Flashcards
The hierarchy of the fashion industry?
- Haute couture
- Demi couture
- Ready to wear
- Bridge fashion
- Fast fashion
The hierarchy states price, style and exclusivity.
State the fashion institutions of the fashion capitals?
- New York: CFDA (Council of Fashion Designers of America)
- London: British Fashion Council
- Milan: Camera Nazionale della Moda
- Paris: Fédération de la Haute Couture et de la Mode - Local Institution for Local Fashion Week.
State the main facts about a fashion week?
- A fashion week is a fashion industry event, lasting approximately one week. A week when fashion designers, brands or “houses” display their latest collections in runway fashion shows to buyers and the media.
- The most prominent fashion weeks are held in the fashion capitals of the world.
- Traditionally, fashion weeks were held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season.
- AW- February and March
-SS- September and October
This timing was largely created to follow the “retail cycle.” In other words, it allowed time for retailers to purchase and incorporate the designers into their retail marketing.
-As customer expectations have increased, the retail cycle has increased. As a result, in 2016, designers started moving to “in-season shows.” In other words, shows have begun to feature garments that are available for sale immediately, online or in stores. The other move has been to “see now, buy now” shows, often featuring clickable video, where looks are available online immediately following, or even during the show.
The haute couture has very small revenues and huge production costs, why is it worth it?
The haute couture has a huge impact on the brand image, very prestigious and therefore the investment is well worth it.
Charles Frederick Worth invented 4 criterias to obtain the membership of haute couture, which are these?
- permanent staff of min 15 employees.
- presentation of collections twice a year (minimum 35 pieces), including both day-and eveningwear.
- presentation of garments on a minimum of 3 mannequins.
- presentation and sales of the collection at directly owned offices, in a dedicated salon.
What is the main historical facts about NY fashion week?
- The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized “New York Fashion Week” in 1993. NYFW is based on a much older series of events called “Press Week,” founded in 1943 by Eleanor Lambert.
- In 1943, the first-ever “fashion week,” New York Fashion Week, was held, with one main purpose: to give fashion buyers alternatives to French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. Until 1994, shows were held in different locations, such as hotels, or lofts. From 1994 to 2009, the event was held in a tent at Bryant Park, behind the New York Public Library. Lincoln Center was the Fashion Week venue from 2010 to 2015, after which it moved to Clarkson Square, an events venue in SoHo.
What is the main historical facts about London fashion week?
- London fashion Week first took place in October 1983.
- A retail-focused event, London Fashion Week Festival, takes place immediately afterwards at the same venue and is open to the general public.
What is the main historical facts about Milan fashion week?
- Milan Fashion Week, established in 1958.
- Milan Fashion Week is partially organized by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan.
What is the main historical facts about Paris fashion week?
- The first recognized Paris Fashion Week was held in 1973 and organized Haute Couture, Ready-to-Wear, and Men’s Fashion into one grouped showing by the Fédération Française de la Couture.
Why are fashion fairs important, and name a few?
Because it is a opportunity for small brands and new designers to show their work. Example of fashion fairs are, Pitti Immagine (Florence), White (Milan), Super (Milan), Fashion World Tokyo, Tranoi (Paris).
