Part 12: Mass Tour Operators Flashcards
Characteristics of Mass Tour Operators
- sells package holidays
- Mainly designed for mass mrkts
- Covers whole value chain (from home - destination - home)(whole trip)
Largest Tour Group
TUI Group
TUI Group Strategy
- People, Plant, and Progress - Lead by example
- focus on entire supply chain
1. creating more sustainable holidays
2. Reducing CO2 from our shops
3. Promoting greener and fairer holidays
4. Flying Eruo most CO2 efficient aircraft
5. Operating cruises more efficiently
6. Protect biodiversity + championing animal welfare
7. Greening coach fleet
8. Engaging customers w/ sustin. tour.
9. Supporting hotels to achieve best practice
10. Investing in tourism skills/eduction
3 Step approach for all Challenges (TUI)
- Step Lightly
- Make a Difference
- Lead the way
Step Lightly influences (TUI)
- reducing enviro impact of holidays through own operations
- commitments: drive enviro improvements across operations (aviation, cruise, ground)
Make a Difference influences
- creating positive change for people and communities through value chain and customers
- Commitments: work with hotel suppliers to increase positive impacts, showcase world-class sustainability standards, help customers/colleagues create positive change
Lead the Way influences
- Pioneering sustainable toursim influencing wider industry and beyond
- Commitments: Innovate, Invest, collaborate
Challenges with Certificates
- industry face with variety of labels, standards, organizations
- sustainable efforts made quantifiable & replicable through indicators
- few managers know orientation, coverage, & awareness of different labels (not guests)
GSTC
- Global Sustainability Tourism Council
- Umbrella Organization for managing standards
- 4 Criteria need to be considered
Four criteria to be considered for GSTC
- Sustainable mngt
- Socioecon impact
- Cultural impact
- Enviro impact
vital for: hotels, tour oper, destinations.
Green Globe
- since 1999
- collection 339 compliances indicators
- over 41 individual sustian. criteria
(categories: Enviro = 41%, sustian mang: 25%, social econ: 25%, cult heritage: 9%)
Travel Life
- founded 2007
- services for: tour oper & travel sport, hotel & accom.
- Reporting fields: general oper, office & reail, supply chain mngt, customers
LEED
Leadership in Energy and Enviro Design
- US green building council
- verifies that building are designed/build sustainably
- 31 projects
- 110 point scale, 4 certification levels (green/certified, silver, gold, platinum)
Criticism and Problems with Certificates
Criticism
* Tourism label jungle leads to irritation among customers
* Partly high costs for businesses * Risk of Greenwashing
Problems
* No “one-size-fits-all”
- Hospitality: STEP, Ecotel
- Product-specific: EnergyStar, Green Seal
- Building: Green Globes, LEED
* Interdependencies
- Who pays who?
- How trustfull is the certificate