park hill Sheffield case study changing places Flashcards
park hill
location of park hill
Sheffield, South Yorkshire
built in 1957-1961
when was it given grade II listing
1998
who designed park hill
jack Lynn and Ivor smith
how many flats at park hill initially
1000
how many residents initially
3000
how many shops
31
meaning of streets in the sky?
the flats were built with a wide balcony, meaning that a milk man deliverer could go around the flats delivering fresh milk to all the residents at park hill
past regeneration - Utopia
1960s
streets in the sky
neighbours from the previous housing where park hill was were situated next door to each other in the flats, in order to ensure the fallilial network the communities had built perilously.
majority of the resisdents in park hill were from the working class Steele industry.
each street in park hill was named after one that was demolished. eg. Gilbert row.
there was no conflict in 1960s as there was no external forces forcing people into/out of their homes away from the community.
why was rebranding needed
1970s the Steele industry declined massively, leaving 400,000 of people jobless.
drug use, crime and social problems increased, not only giving park hill a notoriously bad reputation but also pushing more affluent residents out of the area.
the council then rehomed “problem families” into the vacant flats, causing a loop of crime and drug use in the area.
park hill was known as san Quentin by residents due to high levels of crime
unemployment rate - 15%
rebranding what happened
in 2004, urban splash bought park hill flats from Sheffield city council for 1 pound in 2004.
they then rebranded park hill flats
“Claire Middleton I love you will you marry me”
graffiti from 2001 by someone called Jason who proposed to Claire. he wrote this on one of the elevated walkways
Claire Middleton
was proposed too via the graffiti. she said no as if she would have married him her kids would have been taken into care. she later died of cancer at age 30.
urban splash rebrand of “I love you will you marry me”
urban splash kept the graffiti and over wrote it in neon lights, thus showing their appreciation for the history of park hill flats. although this could be seen as exploitation due to the sad story behind the graffiti.
it was added as a slogan on the teeshirts for the artic monkeys when they went on tour to further promote the area and the new development and rebranding of park hill flats.
change of park hill flats
the flats used to be for low income working class residents whereas now the flats are not affordable and most are privately owned, therefore low income people can no longer afford to rent or buy a flat to live in.
now popular with businesses and over 200 businesses are located on site, whereas before it was a top go site due to the high crime levels.
the Scottish queen pub was one of the most dangerous places in park hill whereas now exhibitions and workshops take place.
how much on average for a one bed flat in park hill flats now
90,000
