Parcial S6 P2 Flashcards
Decision making models and their function
Theory of Planned Behavior and Health Belief Model
These models attempt to explain what happens in an individual’s mind when trying to decide how to act in a given situation.
Health behavior models attempt to
Health behavior models attempt to predict and change negative health behavior and decisions by first understanding how those decisions are made.
Health Belief Model history
HBM was developed in 1958 to attempt to explain why people in the United States did not participate in prevention strategies for tuberculosis.
Health Belief Model -The two perceptions related to why people practice health behavior
- The perceived threat of the disease
- The perceived effectiveness of the recommended health behavior
Perceived threat
Is a combination of both perceived susceptibility and perceived severity.
- How likely are you to get the disease?
- If I get it, how bad will it be?
Assumes that if a person perceived they are likely to become ill, they act in a way to avoid that outcome.
Response effectiveness
Is a combination of the potential benefits of a behavior and the perceived barriers (costs) to the action.
An individual is likely to pursue an action if there are large benefits and few barriers.
Components of HBM
- Perceived threat
- Response effectiveness
- Cues to action
- Health motivation
Cues to action
Are triggers experienced by an individual that encourage them to act. These cues can be internal, such as noticing symptoms, or external, such as advice from family member,
Health motivation
Refers to a dispositional attitude towards health. Some people place more importance on their health than others and are more likely to follow a given health action.
HBM suggests that people are likely to follow a given health action if
- They think they are susceptible to the disease.
- They think the illness is serious.
- They believe that the benefits of action outweigh the costs.
- They are exposed to triggers for action.
Effectiveness of HBM
Has been effective in personalized interventions designed to change the behavior of a single person.
Sohl and Moyer (2007) meta-analysis
Meta-analysis of 28 studies between designed to evaluate the effectiveness of MCS in personalized interventions to promote mammography use. They concluded that personalized intervention based on the MCS alongs with a physician recommendation were effective in promoting mammography.
Downing-Matibag and Geisinger (2009) explanation
Examined sexual risk taking among college students. The researchers found that the HBM could be useful in understanding why students had unprotected sex with friends, acquaintances, and strangers. The qualitative study was based on 71 college students who reported hooking up experiences. The questionaries focused on finding out why participants did not use protections during encounters.
Downing-Matibag and Geisinger (2009) conclusion
Students’ perceived susceptibility to sexually transmitted infections was found to be misinformed, and this influenced their decision to engage in risky sexual behavior because they did not believe they could contract an STI.
Theory of Planned Behavior
TPB is an attempt to explain why people engage in or avoid certain behaviors. Developed by Ajzen in 1985.
What does Theory of Planned Behavior maintain?
That it is a combination of attitude, social norms, and the amount of control people believe they have over intended behavior.
Theory of Planned Behavior Attitude
People tend to have preconceived thoughts and feelings about their behaviors.
How is attitude determined?
Attitude towards a behavior is determined by how people evaluate how they would feel if they performed the behavior and how they evaluate the consequences of performing the behavior.
How you think and what you know.