Paper 2 Topic 3 Flashcards
Participation rates in physical activity can be affected by…..
G – Gender A – Age S – Socio-economic group E – Ethnicity D - Disability
DISABILITY:
- Availability (Lack of facilities or clubs)
- Cost (specialist equipment may be expensive)
- Access (physical barriers such as lack of ramps of “hoists” in swimming pools)
- Stereotyping (It can be by others or the person themselves (thinking they cannot achieve something))
GENDER:
- Image (Boys thinking dance is a “girls sport” and football a “boys sport”)
- Cost (In some situations women can earn less than men)
- Time (Women can have less time if they have family and work commitments)
AGE:
- Access (juniors may have part time jobs or elderly not being able to participate during “junior” times)
- Cost (elderly or juniors may not have the money to pay for sport)
- Time (less time due to work)
- Nature of the activity (Some activities may get harder as you get older. E.g. rugby, American football or other contact sports)
SOCIO-ECONOMIC GROUP:
- Money (High income = Can you afford to join a golf club for example?) (Low income = Can you afford the resources? Access to facilities? Club fees?)
- Time (Lack of time = not enough spare time to train for a marathon) (Lot of time = able to train for a marathon due to lots of free time)
ETHNECITY:
- Stereotyping (e.g. people from African origins being encouraged to be long distance runners instead of swimming)
- Cost (Someone who comes from a certain area may not have the money to access sports. E.g. a refugee without a job may not be able to join a local sports team)
The golden triangle
-At the top SPORT (players and spectators)
-At the bottom right corner COMMERCIALISATION (advertising, tickets, merchandise, sponsorship)
At the bottom left corner MEDIA (TV, radio, newspapers, internet and social media)
HOW DOES THE MEDIA RAISE PARTICIPATION?
- Media increases profile of sport leading to more people wanting to take part.
- Media provides funding for sports therefore sports can develop at grassroots.
- Increased awareness of sport = more want to play
COMMERCIALISATION “KT”
The act of making something available for purchase, with the aim of making profit.
ADVANTAGES of COMMERCIALISATION for the sponsor
- Increased sales
- Media can show products
- Brands receive high status
- Brand names can be seen on clothing
ADVANTAGES of COMMERCIALISATION for the sport
- Money can used to run events
- Develop grassroots sports
- Develop better facilities
ADVANTAGES of COMMERCIALISATION for the player
- Paid a lot
- Train full time
- Receive products to help performance
ADVANTAGES of COMMERCIALISATION for the spectator
- More coverage
- See top events
- Buy the same clothes and equipment
- Replay games and highlights
DISADVANTAGES of COMMERCIALISATION for the sponsor
- Number of views may be low
- Product exposure not as expected
- A player/team doesn’t perform well
- Player becomes a bad role model
DISADVANTAGES of COMMERCIALISATION for the sport
- Rules changed to suit the viewer
- More fixtures means a long season
- Breaks in play for adverts
- Minority sports little coverage
