ORAL COM LG2 Flashcards
It highlights the application of technologies
(e.g., phone & radio.) It is a linear, or
one-way, communication sequence.
Shannon-Weaver Communication Model
A
two-way process of exchanging information
and ideas.
Interactive Communication Model
Describes the dual role of both parties as the
sender and receiver of the communication
process.
Schramm’s Communication Model
Is the most used model oftenly in
Mass Communication, which focuses on the
intermediaries or gatekeepers that prevents a
certain audience.
Intermediary/Gatekeeper Communication
Model
8 Components of Shannon-Weaver
Communication Model
Information Source
Message
Transmitter
Signal
Channel
Noise
Receiver
Destination
The individual who creates
and sends the message.
Information Source
The information sent to the
recipient from the
information source.
Message
Or face-to-face
communication denotes two
layers of transmission:
Transmitter
Two
layers of transmission
First Layer
Second Layer
Noises
produced by the
mouth.
First Layer of transmission
Actions produced by
the body.
Second Layer of transmission
This describes how a signal
travels via a channel,
gestures, and sounds.
Signal
The carrier is the small
unmarked box in the middle
of the model. Is frequently
constructed of air, light,
electricity, radio waves,
paper, and the postal system.
Channel
Refers to the communication
problems that hinder
effective listening.
Noise
Is the set of ears and eyes.
Receiver