Observations Flashcards
What are the 2 ways that observations can be used to?
They can be used on their own as a method or can be used as a way of gathering data in an experiment
What is a naturalistic observation
They are carried out in a natural setting and focus on peoples naturally occurring behaviours
What is a controlled observation
It’s when research is conducted in a lab which allows the researcher more control over the environment
What is a participant observation
When the researcher joins in with the activities with the group of people that are being studied.
What is non-participant observation
the researcher remains external to those being observed
What is a overt observation
Participants are aware that they are being observed
What is a covert observation
Participant are unaware that they are being observed
What is an unstructured observation
The research writes down everything that they observe and then analyse it later looking for a pattern . This produce qualitative data
What might unstructed observations lead you to do
Generate a hypothesis that could be investigated experimentally or more strutted observations that could be conducted
What is a structured observation
When the observer uses a coding frame and behavioural categories to count the number of times specific behaviour occur. This produces quantitative data
What is a strength of controlled observation
High levels of control, easy to replicate, so high levels of reliability
What is a weakness of controlled observation
Lower ecological validity, can’t generalise the results, so less useful
What is a strength of naturalistic observation
High ecological validity , can generalise results to real life
What is a weakness of naturalistic observation
Lack of control, means participant may behave because of different factors, reduces the validity of
What is a strength of participant observation
Gather more accurate results,less likely to misinterpret, enhancing validity
What is a weakness of participants observation
Potential for observer bias and more difficult to remain objective therefore reducing the validity of