New product portfolio management

Question 1

What are three dimensions managers use to evaluate new product projects?

Answer 1

1. Value maximization
2. Balance
3. Strategic fit

Question 2

What does uncertainty stem from?

Answer 2

1. Task characteristic
2. Task environment
3. Interunit interdependence

Question 3

What are risk perceptions influence by?

Answer 3

1. Uncertainty in goal identification
2. Consequences of outcome
3. The amount of information available

Question 4

What are three components of manager’s disposition?

Answer 4

1. Leadership style
2. Need for cognition
3. Risk perception

Question 5

What is the most important for the success of a NPD?

Answer 5

Balance of the portfolio

Question 6

What type of leadership style is positively related and negatively related to evaluation of NPD?

Answer 6

Process-related directive leadership: positively related

Outcome-related directive leadership: negatively related

Question 7

What are the three decision stages at which mistakes in rational choices can be made?

Answer 7

1. Problem comprehension
2. Decision rule application
3. Heuristics repose inhibition