Forecasting the success of novel ideas

Question 1

What are the three main stages of creative ideas becoming innovations?

Answer 1

1. Variation: Creates come up with novel and useful ideas
2. Selections: managers decide which ideas should be implemented
3. Retention: External audience ultimately y determines success of ideas

Question 2

What are two errors managers can make when selecting ideas?

Answer 2

1. False negative: Rejecting good ideas due to underestimation
2. False positive: Accepting bad ideas due to overestimation

Question 3

What kind of thinking does creators and managers use?

Answer 3

Creators: Divergent and convergent thinking

Managers: Convergent thinking