Building a culture of originality Flashcards
1
Q
What is an offensive strategy?
A
Offensive mindset allows to pursue opportunities while defensive is focused on maintaining market share
2
Q
What is brain-writing and why is it useful?
A
- Individuals come up with ideas prior to group evaluation
- Good because best ideas are generated when working alone
3
Q
How should ideas be evaluated?
A
- By employees who have good track record for evaluation
- Fellow innovators are good candidates, open to radical innovations
4
Q
Why are cohesive groups good and what are drawback?
A
- Make better decisions as they feel secure to challenge other’s opinions
- Drawback is potential to become homgoneozsu
- Good in stable environments, bad in dynamic
5
Q
How do you create a culture with dissent and cohesion?
A
- Prioritize organizational values
- Seek problems, not just solutions
- Do not appoint Devil’s advocates - go find them
- Model receptivity to critical feedback
