Networks II Flashcards
1
Q
Betweenness
A
Higher is better
2
Q
Closeness
A
Highest in node xl is better
normally lowest is best
3
Q
Eigenvector
A
high is better
4
Q
Maven
A
high in-degree in an advice network
5
Q
Connector
A
high eigenvector or betweenness centrality
6
Q
Salesperson
A
low closeness score
7
Q
Best people to infect
A
highest eigenvector and lowest closeness centrality
8
Q
Gladwell’s Three rules of epidemics
A
Law of the Few, Stickiness Factor, Power of Context
9
Q
Law of the Few
A
some people (connectors, mavens, salesmen) matter much more than others in spreading epidemics
10
Q
The Stickiness Factor
A
some items (messages) are much more contagious than others
11
Q
Power of Context
A
People are much more sensitive to their environment than they seem
